High quality unique ready to wear bridal gowns

One White Dress was born out of a passion for providing brides with a seamless and stress-free wedding dress shopping experience.

Founded in 2023 by seasoned bridal retailers, we understood the frustrations of traditional bridal shopping, particularly the long wait times associated with custom orders.

Our goal was to create a brand that offered high-quality, unique gowns that were readily available off the rack. By eliminating the need for lengthy wait times, we aimed to empower brides to find their dream dress without compromising on style or quality.

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Special thank-you to White Lily Couture, Wynmere Estate, Milk and Honey Creative, Holland Studio Weddings, Orphic Arcane Floristry, Sarah Woodward & Eugenie Hows.

We are exclusively stocked at White Lily Couture in Brisbane, Queensland.
Book your appointment to see our collection for yourself and discover your One White Dress.

👰🏽 White Lily Couture
📍 43 Musgrave Road, Red Hill, Brisbane, Queensland